B2B Sales Manager

About the role

The B2B Sales Manager will lead acquisition, negotiation and onboarding of corporate and institutional clients for the B‑Care product, while providing day‑to‑day guidance to junior sales team members. The role is responsible for building a healthy pipeline of employer, association and SME accounts and ensuring long‑term commercial relationships in line with BIMA Ghana’s service obligations.

Key responsibilities

• Identify, prospect and qualify corporate, association, cooperative and SME opportunities for B‑Care across target sectors and regions.
• Lead end‑to‑end sales cycles including engagement, needs assessment, proposal development, pricing coordination, negotiation and contract closure.
• Maintain a robust pipeline, accurate forecasts and conversion tracking in the CRM.
• Represent BIMA Ghana at corporate engagements, trade fairs, chambers of commerce and industry forums to generate leads.
• Act as senior point of contact for key accounts, managing renewals, upsell and cross‑sell opportunities.
• Coach and mentor B2B Sales Associates on prospecting, proposal quality and deal negotiation.
• Coordinate handover of signed accounts with the B2B Sales Support & Relationship Officer for onboarding and servicing.
• Set up territories, define sector priorities and report on pipeline performance.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Insurance, Actuarial Science or related field.
• 5–7 years of sales experience, with at least 3 years in B2B/corporate sales, insurance or financial services.
• Proven track record of closing corporate or institutional accounts and managing a sales pipeline against targets.
• Prior experience in insurance or banking B2B sales is a strong advantage.

Required skills

• Consultative selling and negotiation with HR, finance and procurement decision‑makers.
• Relationship management and stakeholder engagement across corporate, association and underwriter contacts.
• Public speaking and presentation for pitches and corporate events.
• Knowledge of group/corporate insurance structures, enrolment processes and basic underwriting concepts.
• Proficiency with CRM tools and Microsoft Office (Excel, PowerPoint) for pipeline and reporting.