Category Marketing Manager

About the role

The Category Marketing Manager will shape and execute marketing strategies for key product categories, driving growth and profitability for the business. You will work closely with cross‑functional teams to ensure that category plans align with overall commercial objectives.

Key responsibilities

• Develop and implement category marketing strategies, annual plans, pricing, promotions and go‑to‑market tactics.
• Analyse consumer behaviour, market trends, competitor activity and sales data to uncover growth opportunities.
• Lead new product launches and support product lifecycle management.
• Collaborate with Sales, Supply Chain, Finance and Trade Marketing to ensure seamless execution of category initiatives.
• Monitor performance against KPIs, prepare regular reports and recommend strategic improvements.
• Manage category budgets and allocate resources efficiently.
• Conduct market research and customer insight studies to inform decision‑making.
• Work with advertising and creative agencies to create effective campaigns.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Economics or related field (Master’s or CIM qualification is a plus).
• 4–6 years of experience in category management, brand management or marketing, preferably in FMCG, agribusiness, food manufacturing or consumer goods.
• Proven track record of delivering category growth strategies.

Required skills

• Strong strategic thinking and commercial acumen.
• Excellent analytical and data interpretation abilities.
• Project management and organizational skills.
• Effective communication, negotiation and presentation capabilities.

What we offer

• Competitive monthly salary ranging from GHS 4,000 to GHS 6,000, based on experience.
• Opportunity to work with a globally recognised agribusiness and food company.
• Professional development and leadership growth pathways.
• Dynamic, innovative and collaborative work environment.