Digital Marketing Specialist – E-commerce & Performance Marketing

About the role

We are looking for a creative, analytical, and results‑driven Digital Marketing Specialist to join our team in Adabraka, Accra. This hands‑on role focuses on planning, executing, and optimizing digital marketing campaigns to acquire customers, increase online sales, and improve marketing performance.

Key responsibilities

• Plan, launch, manage and optimise campaigns across Meta Ads, Google Ads and Google Shopping.
• Develop advertising strategies for product categories, promotions and seasonal campaigns while managing budgets.
• Execute digital marketing strategies to attract new customers, increase sales and improve conversion rates.
• Manage the brand’s presence on Facebook, Instagram, TikTok and other digital channels, creating copy and promotional content.
• Monitor performance using Google Analytics 4, Meta Ads Manager and other tools, preparing weekly reports and recommending improvements.

Required profile

• Practical experience planning, executing and optimising digital advertising campaigns.
• Proficiency in Meta Ads Manager and Google Ads.
• Strong understanding of digital customer acquisition, conversion optimisation and performance marketing.
• Experience managing advertising budgets and evaluating campaign results.
• Familiarity with Google Analytics 4 and digital marketing performance metrics.
• Strong copywriting, communication and analytical skills.
• Ability to independently manage campaigns, interpret data and recommend improvements.
• Strong organisational skills and ability to collaborate effectively with cross‑functional teams.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Merchant Center
• Google Shopping
• WooCommerce
• TikTok advertising