Events and Activation Officer

About the role

The Events and Activation Officer will lead the planning, coordination and execution of brand activations, product launches, exhibitions and corporate events. You will work closely with internal teams and external partners to deliver engaging experiences that boost brand awareness and consumer interaction.

Key responsibilities

• Design and implement event concepts and activation plans aligned with brand objectives.
• Manage logistics including venue selection, permits, transportation, equipment and staffing.
• Coordinate with agencies, vendors and third‑party partners to ensure seamless execution.
• Monitor budgets, track expenses and ensure events stay within approved costs.
• Supervise brand ambassadors, promoters and event support teams on‑site.
• Produce post‑event reports, analyse performance metrics and recommend improvements.
• Maintain brand consistency across all event materials and touchpoints.
• Support trade‑marketing initiatives and collaborate with the sales team to maximise impact.

Required profile

• Bachelor’s degree in Marketing, Communications, Event Management, Public Relations, Business Administration or a related field.
• 3–5 years of experience in event management, brand activation or trade marketing.
• Experience in FMCG, agribusiness, retail or a multinational environment is highly desirable.
• Proven ability to manage multiple projects simultaneously and meet tight deadlines.
• Willingness to travel and work flexible hours, including weekends and public holidays.

Required skills

• Strong project planning and organisational abilities.
• Excellent communication and interpersonal skills.
• Creative thinking with keen attention to detail.
• Budgeting and vendor‑management expertise.
• Proficiency in Microsoft Office Suite.

What we offer

• Competitive salary ranging from GHS 4,000 to GHS 6,000 per month.
• Opportunity to work with a leading multinational agribusiness.
• Professional development and clear career growth pathways.
• Dynamic, innovative and collaborative work environment.