Head of B2C Sales

About the role

The Head of B2C Sales will develop and execute the national B2C sales strategy, lead sales operations, and manage field teams across Ghana to drive subscriber acquisition and revenue growth.

Key responsibilities

• Strategic Leadership: develop and execute the national B2C sales strategy, drive subscriber acquisition and revenue growth, identify new market opportunities and lead go‑to‑market strategies for new products.
• Sales Operations & Performance Management: launch sales activities, set up door‑to‑door and shop sales organization, establish KPIs, oversee field sales, agents and retail outlets, implement forecasting, pipeline management and digital field management tools.
• Team Leadership & Development: build, mentor and manage sales managers and field teams nationwide, drive high‑performance culture, implement incentive programmes, recruit and onboard top sales talent.
• Channel & Distribution Management: develop and manage distribution networks of agents, resellers and partners, strengthen retail presence and align territory mapping with fiber rollout.
• Customer Acquisition & Market Penetration: drive door‑to‑door fiber acquisition campaigns, collaborate with Marketing on localized promotions, monitor competitor activity and ensure strong onboarding to reduce churn.
• Collaboration & Stakeholder Management: work with Network Operations to align sales with fiber deployment, coordinate with Marketing on pricing and positioning, provide performance updates to executive management.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Economics or related field (MBA preferred).
• 8–12 years of sales experience, including at least 5 years in a senior leadership role.
• Strong background in telecom, ISP, fiber broadband or high‑volume FMCG distribution.
• Proven track record managing large field sales teams across multiple regions.
• Analytical and financial acumen with data‑driven decision‑making.
• Excellent leadership, negotiation and communication skills.
• Experience in fast‑growth or expansion‑phase environments.
• Valid driving licence.