Head of Offline Sales

About the role

Jiji, Africa’s leading online marketplace, is launching its offline sales channel in Ghana and needs a dynamic leader to build the operation from the ground up. As Head of Offline Sales you will create the sales team, design the sales process and own the revenue and cost from day one.

Key responsibilities

• Recruit, onboard and coach the first batch of offline sales agents using your network.
• Design and implement the end‑to‑end offline sales process, including prospecting, pitching, onboarding, retention and renewals.
• Establish KPIs, reporting structures and incentive models to drive performance and retention.
• Validate the commercial model by generating initial sales, identifying high‑value seller segments and building a base of customers and references.
• Scale the operation across Ghana by introducing team leads, expanding into new cities and maintaining productivity, quality and cost efficiency.

Required profile

• Proven experience leading field sales teams, preferably in FMCG, distribution, B2B or similar sales‑driven businesses.
• Track record of building a sales operation from scratch and delivering measurable revenue.
• Strong ability to recruit, train, coach and motivate a high‑performing sales force.
• Entrepreneurial mindset with a focus on ownership of results and cost management.

Required skills