Marketing Officer

About the role

The Marketing Officer will lead and execute promotional campaigns for Improtech Training Center’s educational programs, driving brand visibility and student enrollment across Accra and Tema.

Key responsibilities

• Plan and launch marketing campaigns for the Solution Engineering Program and weekend professional courses.
• Manage digital marketing activities on Facebook, Instagram, TikTok, LinkedIn, Google, WhatsApp, and email.
• Create and coordinate content such as flyers, short videos, student testimonials, and event promotions.
• Promote masterclasses, info sessions, open days, and recruitment events.
• Collaborate with Enrollment Officers to refine lead quality and improve targeting.
• Track campaign performance, lead sources, enquiries, attendance, and conversions.
• Support campus activations, community outreach, and partnership‑based promotions.
• Maintain consistent branding and messaging across all marketing materials.
• Provide weekly marketing activity reports to management.

Required profile

• Minimum three years of experience in digital marketing, lead generation, or education marketing.
• Strong understanding of online campaigns and content creation.
• Ability to work closely with sales and enrollment teams.
• Creative, organized, proactive, and data‑driven mindset.
• Experience promoting educational programs or youth‑focused services is a plus.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn
• Google Ads
• WhatsApp
• Email marketing

What we offer

• Base salary: GHS 2,500 – GHS 3,500 per month
• Performance bonus based on qualified lead generation, campaign execution, and enrollment targets