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Marketing Officer – Oil & Gas Sector

The Capital Group Ltd · Accra

New
Senior 🇬🇧 English

Job description

About the role

The Capital Group Ltd is seeking a detail‑oriented Marketing Officer to support its oil and gas import‑export business. The role focuses on promoting petroleum products, strengthening business relationships, and analysing market trends to drive growth.

Key responsibilities

  • Develop and implement marketing strategies and campaigns to increase brand awareness and sales.
  • Conduct market research to identify customer needs, industry trends, and competitor activities.
  • Create and manage marketing content for websites, social media, brochures, newsletters, and advertisements.
  • Coordinate promotional events, exhibitions, product launches, and corporate branding activities.
  • Manage the organisation's social media presence and digital marketing initiatives.
  • Build and maintain relationships with customers, media partners, and other stakeholders.
  • Monitor and evaluate the effectiveness of marketing campaigns and prepare performance reports.
  • Assist in developing and managing marketing budgets.
  • Collaborate with sales and other departments to support business development.
  • Identify new market opportunities and recommend strategies for customer acquisition and retention.

Required profile

  • 5+ years of experience in the energy (oil & gas) sector with proven management and team‑leadership success.
  • Existing client‑based portfolio in the oil industry.
  • Knowledge of supply and trading functions within the sector.
  • Strong negotiation and business development skills.
  • Ability to increase cash sales and reduce credit sales.

Required skills

  • Marketing strategy development and execution.
  • Digital and social media marketing.
  • Market research and analysis.
  • Budget management.
  • Customer relationship management.

Questions fréquentes

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Published 2 days ago

Expires 1 month from now

6 views · 0 interested

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The Capital Group Ltd

Accra