Marketing Officer – Oil & Gas Sector
The Capital Group Ltd · Accra
Job description
About the role
The Capital Group Ltd is seeking a detail‑oriented Marketing Officer to support its oil and gas import‑export business. The role focuses on promoting petroleum products, strengthening business relationships, and analysing market trends to drive growth.
Key responsibilities
- Develop and implement marketing strategies and campaigns to increase brand awareness and sales.
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Create and manage marketing content for websites, social media, brochures, newsletters, and advertisements.
- Coordinate promotional events, exhibitions, product launches, and corporate branding activities.
- Manage the organisation's social media presence and digital marketing initiatives.
- Build and maintain relationships with customers, media partners, and other stakeholders.
- Monitor and evaluate the effectiveness of marketing campaigns and prepare performance reports.
- Assist in developing and managing marketing budgets.
- Collaborate with sales and other departments to support business development.
- Identify new market opportunities and recommend strategies for customer acquisition and retention.
Required profile
- 5+ years of experience in the energy (oil & gas) sector with proven management and team‑leadership success.
- Existing client‑based portfolio in the oil industry.
- Knowledge of supply and trading functions within the sector.
- Strong negotiation and business development skills.
- Ability to increase cash sales and reduce credit sales.
Required skills
- Marketing strategy development and execution.
- Digital and social media marketing.
- Market research and analysis.
- Budget management.
- Customer relationship management.
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Published 2 days ago
Expires 1 month from now
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The Capital Group Ltd
Accra
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