Retail Sales Manager

About the role

The Sales Manager is responsible for the day‑to‑day performance and standards of NAYA by Africa’s retail sales team across two shop locations. This role translates the brand’s promise of a warm, sensory, educational, and premium in‑store experience into consistent reality on the shop floor while driving the sales results needed to meet growth targets. The manager leads, coaches, and holds accountable a team of Retail Sales Associates, acting as the critical link between the brand vision and the customer.

Key responsibilities

• Directly manage, schedule, and supervise Retail Sales Associates at A&C Mall and Marina Mall, including hiring recommendations, onboarding, and performance conversations.
• Own monthly and quarterly revenue targets for both locations, track sales performance, and implement actions to close gaps, driving basket size and conversion through upselling and cross‑selling.
• Ensure every customer interaction reflects NAYA’s six‑feeling in‑store goal, enforce uniform and grooming standards, resolve escalated issues, and champion brand messaging.
• Oversee daily opening/closing procedures, cash handling, POS accuracy, store cleanliness, décor, and staffing schedules across both sites.
• Maintain visual merchandising standards, including shelf layout, signage, seasonal displays, and proper merchandising of new product launches.
• Monitor stock levels, flag replenishment needs, reconcile shop‑level counts, and report shrinkage, damages, or discrepancies.
• Provide weekly sales, footfall, conversion, and customer experience reports to the CEO, track associate performance, and surface feedback trends and product insights.
• Develop and maintain a retail training program covering product knowledge, skin consultation, and the brand story, identifying high performers for future leadership roles.