Sales & Marketing Manager

About the role

The Sales & Marketing Manager will lead the commercial growth of our smart classroom and digital display solutions across Accra, Tema and the wider Ghana market. Reporting to senior leadership, you will shape strategy, build high‑performing sales teams and drive revenue across education, corporate and digital advertising segments.

Key responsibilities

• Develop and execute annual and quarterly sales plans, segment customers, and define pricing and product positioning.
• Build a disciplined territorial sales structure covering Greater Accra, Ashanti, and Northern corridors, mapping high‑value customer clusters and tracking penetration.
• Grow the education sector by creating school databases, nurturing decision‑maker relationships, and converting multi‑unit classroom projects.
• Develop institutional accounts in banking, insurance, real estate, hospitality, mining, oil & gas, NGOs, government and other sectors.
• Design and implement sales strategies for LED/LCD advertising screens, menu boards, retail displays and digital signage targeting restaurants, malls, hotels and transport hubs.
• Recruit, train and manage a performance‑driven sales force, create scripts, assign territories and coach under‑performers.
• Establish indirect sales channels through IT firms, school suppliers, furniture distributors, architects and contractors.
• Set up lead‑management SOPs, sales pipeline discipline, proposal standards, quotation controls and ensure CRM compliance.
• Lead marketing initiatives including social media campaigns and digital advertising.

Required profile

• Senior‑level professional with at least 7 years of relevant sales and marketing experience.
• Proven track record in developing and executing commercial strategies in the technology or telecom sector.
• Strong leadership skills with experience managing both direct sales staff and commission‑based agents.
• Excellent analytical ability to monitor competitors, identify growth opportunities and drive market conquest.

Required skills

• CRM systems proficiency
• Digital advertising display technology knowledge