Sales & Marketing Officer

About the role

The Sales & Marketing Officer will support business growth for a leading optical and eye‑care provider in Ghana by identifying sales opportunities, generating leads and assisting marketing campaigns. The role requires a proactive self‑starter with strong analytical and communication abilities.

Key responsibilities

• Identify and pursue new sales and business development opportunities.
• Generate, qualify and follow up on leads from individuals, businesses and corporate institutions.
• Support the development and execution of sales and marketing campaigns.
• Build and maintain relationships with corporate clients, insurance companies, schools, associations and other partners.
• Prepare proposals, presentations, quotations and client correspondence.
• Conduct market research and monitor customer needs, competitors and industry trends.
• Assist with digital marketing, promotional activities, activations and corporate eye‑screening programmes.
• Track sales activities, enquiries, referrals and campaign performance.
• Prepare weekly and monthly sales and marketing performance reports.
• Collaborate with branch teams to improve customer acquisition, conversion, retention and revenue.
• Maintain accurate customer and prospect information using approved CRM and reporting tools.

Required profile

• Bachelor’s degree or HND in Marketing, Business Administration, Sales, Communications or related field.
• Minimum two years of relevant experience in sales, marketing, business development or B2B relationship management.
• Proven experience in lead generation, client engagement and sales follow‑up.
• Experience in healthcare, optical services, insurance, retail or service‑based organisations is an advantage.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• CRM platforms
• Digital marketing tools
• Social media analytics