Sales Representative – Savannah & Upper West Region

About the role

UPL Limited, through its Ghanaian subsidiary Callighana, is looking for a Sales Representative to cover the Savannah and Upper West Region. Based in Tumu, you will be responsible for driving sales growth, expanding market coverage and strengthening relationships with agro‑dealers and farmers.

Key responsibilities

• Achieve assigned sales targets for Callighana’s agricultural input portfolio.
• Identify, develop and manage relationships with agro‑dealers, key farmers and institutional customers.
• Execute route‑to‑market plans and ensure consistent product availability across the region.
• Onboard new agro‑dealers and high‑potential customers to increase numeric and weighted distribution.
• Monitor regional demand patterns and align sales activities with seasonal calendars.
• Implement Callighana’s credit policy, monitor credit limits, outstanding balances and payment due dates.
• Follow up with customers to ensure timely invoice payment and escalate overdue accounts as needed.
• Provide after‑sales support, address inquiries and complaints, and educate customers on credit terms.
• Maintain strong brand visibility at dealer shops, support regional promotions, field days and marketing campaigns.

Required profile

Required skills