Senior Business Development

About the role

The Senior Business Development professional will lead the creation and expansion of a direct sales network for a nutritional product line across Ghana. You will be responsible for building high‑performing teams, driving market penetration, and shaping sales strategies that align with business objectives.

Key responsibilities

• Recruit, onboard and manage Sales Supervisors and Regional Managers to establish a direct sales team.
• Design and deliver training programmes to improve product knowledge and sales effectiveness.
• Coach and motivate the team, set SMART objectives, and conduct regular performance reviews.
• Develop and support independent distributors, conducting field visits to understand their operations and provide feedback.
• Maintain continuous communication with distributors, building trust‑based relationships.
• Analyse sales metrics to identify growth opportunities and under‑performing areas.
• Formulate and execute sales strategies, identify new market opportunities, and monitor competitor activities.
• Collaborate with marketing and operations teams for product launches and promotional campaigns.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Sales Management or a related field.
• Minimum 5 years of experience in sales, field operations, direct selling or business development.
• Proven track record of building and leading sales teams.
• Strong analytical and communication skills.

Required skills

• N/A