Brand Manager

About the role

Rafimex is seeking a Brand Manager to own the performance of assigned FMCG brands in Ghana. You will develop strategy, drive sales and distribution, and ensure effective in‑market execution across modern and traditional trade.

Key responsibilities

• Develop and implement brand strategies and annual brand plans.
• Drive sales, distribution, market penetration, and profitability of assigned brands.
• Prepare sales forecasts, budgets, and promotional plans.
• Plan and execute trade marketing, promotions, activations, and in‑store visibility.
• Coordinate and manage new product launches from planning to market execution.
• Manage relationships with suppliers/principals and coordinate marketing support.
• Work closely with Sales and Operations teams to achieve brand targets and improve market coverage.
• Monitor brand performance, margins, stock levels, and promotional ROI.
• Monitor market trends, competitors, pricing, and consumer activities.
• Conduct regular market visits to monitor execution, availability, pricing, and competitor activities.
• Identify opportunities for new products, customers, channels, and market expansion.
• Prepare regular brand performance reports and provide recommendations to management.

Required profile

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years' experience in brand management, trade marketing, or sales within FMCG.
• Solid understanding of the Ghanaian retail landscape, across modern and traditional trade.
• Strong commercial and analytical skills, comfortable with forecasts, budgets, margins, and ROI.
• Proven experience planning and executing promotions, activations, and product launches.
• Clear communicator who can manage principals and work across Sales and Operations.
• Willingness to spend regular time in the market.

Required skills

• Excel