Digital Marketer – Content Developer

About the role

Complete Farmer is seeking a dynamic Content Developer to excel in crafting engaging narratives, leveraging digital tools to amplify brand visibility, and connecting with diverse audiences through creative and strategic content. This role will focus on creating high-quality, engaging content that resonates with diverse audiences, including buyers and farmers.

Key responsibilities

• Develop, edit, and optimize content across various platforms, including blogs, social media, email campaigns, website copy, press releases, and marketing collateral.
• Craft compelling narratives that highlight Complete Farmer's mission, achievements, and unique value proposition.
• Conduct keyword research and implement best practices to ensure content ranks well in search engines and drives organic traffic.
• Collaborate with cross‑functional teams to align content goals with broader organizational objectives and marketing strategies.
• Analyse content performance metrics and audience engagement to refine strategies and maximize impact.
• Partner with graphic designers, videographers, and other creatives to produce visually engaging multimedia content.
• Maintain a consistent voice and tone across all content, adhering to Complete Farmer's brand guidelines.
• Stay updated on industry trends, competitor strategies, and audience preferences to create timely and relevant content.

Required profile

• Bachelor’s degree in communications, Marketing, Journalism, or a related field.
• 3+ years of experience in content development, copywriting, or digital marketing, preferably within the agribusiness or technology sectors.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Proficiency in content management systems (e.g., WordPress), email marketing tools, and social media platforms.
• Understanding of graphic design and video editing tools is a plus.
• Familiarity with SEO best practices and Google Analytics.
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast‑paced environment.
• Ability to communicate complex ideas clearly and effectively to various audiences.

Required skills

• WordPress
• SEO
• Google Analytics
• Email marketing tools
• Social media platforms