Digital Marketing and Content Strategist

About the role

We are seeking a strategic, creative, and data‑driven Digital Marketing & Content Strategist to expand our global brand, attract distributors and build an engaged community. The role combines full‑funnel content management with paid‑media execution to drive sign‑ups and revenue.

Key responsibilities

• Develop and execute a full‑funnel content strategy (top, middle, bottom) across Facebook, Instagram and TikTok.
• Maintain a daily posting schedule with a 60% video, 25% graphics/flyer and 15% text split.
• Implement the 30‑Day High‑Conversion Framework, creating daily pillar content (Opportunity, Product Trust, Engagement, Leadership, Lifestyle, Education, Mindset).
• Script, shoot and edit short‑form videos using the Hook‑Value‑CTA model and manage the lead pipeline from social discovery to WhatsApp engagement and presentation conversion.
• Plan, launch and optimise paid lead‑gen, video and retargeting campaigns on Meta and TikTok platforms.
• Protect brand integrity by ensuring high production quality, authentic testimonials and compliance with product/income claim guidelines.
• Track and report KPIs daily (views, engagement), weekly (leads, audience growth) and monthly (conversion rates, revenue impact).
• Maintain a high‑volume posting cadence: 2–3 posts per day and 4–5 high‑quality videos weekly.

Required profile

• Minimum 3 years of experience in social media management, content strategy or digital marketing; experience in direct selling, MLM or health/wellness is a plus.
• Deep understanding of customer acquisition funnels, lead‑generation systems and WhatsApp Business conversion tactics.
• Proven ability to produce engaging short‑form video content that captures attention within the first three seconds.
• Hands‑on experience managing Meta Ads Manager and TikTok Ads Manager accounts for lead generation and retargeting.
• Strong analytical mindset with the ability to interpret data and adjust strategies based on KPI trends.
• Strategic and creative thinking, high emotional intelligence and disciplined execution.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Video production – scripting, shooting and editing short‑form content
• Data analytics and KPI reporting
• WhatsApp Business platform for lead conversion