Digital Marketing Associate

About the role

The Digital Marketing Associate develops and executes comprehensive digital marketing strategies to drive brand visibility, generate sales leads and optimise conversion across all digital channels. The role covers social media management, Google Ads, SEO, website content, email marketing and CRM communications, and relies on continuous analysis of performance metrics (ROI and KPIs).

Key responsibilities

• Create and manage a rolling social media calendar of video, photo and written content.
• Manage social media channels, combining paid and organic execution, publish updates, interact with comments and report issues.
• Define the digital media campaign strategy to generate sales leads and increase post visibility.
• Run Google Ads to target specific stakeholders and own conversion points, optimising sales funnels.
• Measure and report campaign performance against goals (ROI and KPIs) and use social media listening and analytics to monitor competitors.
• Work with the Marketing & Communications team, Sales and other departments to draft social media copy, and with creative associates to produce visuals and photo/video content.
• Distribute newsletters via Mailchimp and CRM software.
• Develop SEO strategies to drive traffic to the website and update it with news, events and images.
• Review new technologies and optimise digital marketing spend with data.

Required profile

• Bachelor's degree in marketing, digital marketing, communications or a related field.
• At least five years of experience in digital marketing roles, preferably focused on campaign development and execution.
• Proven ability to run campaigns across channels that generate sales leads and enhance brand visibility.
• Collaborative skills to work with Marketing, Sales and other departments.

Required skills

• Social media calendar creation and management, including paid and organic channel management.
• Google Ads and SEO strategy.
• Analytical skills to measure campaigns against goals (ROI and KPIs).
• Mailchimp and CRM software.