Integrated Strategist

About the role

Publicis West Africa is looking for an Integrated Strategist to join its Strategy and Planning team. The role combines primary and secondary research, cultural insight generation, and strategic storytelling to support bold creative ideas across the agency.

Key responsibilities

• Conduct secondary and desk research on culture, consumers, categories and brands.
• Manage primary research projects, from scoping to launch and recruitment.
• Analyse client data and briefs to identify strategic opportunities.
• Develop and present strategy decks that translate insights into clear recommendations.
• Maintain project status, meeting notes and weekly progress reports for the Planning Lead.
• Contribute insights for creative briefs and assist in briefing deck preparation.
• Monitor cultural and social trends that impact client brands.

Required profile

• Curious, resourceful and eager to dig deep into information.
• Passionate about digital and social environments.
• Ability to multitask and hold several ideas simultaneously.
• Self‑starter who can run projects with minimal oversight.
• Strong communication and presentation abilities.
• Willingness to take risks to uncover unexpected insights.

Required skills

What we offer

• Opportunity to work with a diverse, creative team in a leading West African agency.
• Exposure to high‑impact brand projects and cultural research.