Key Accounts Sales Manager

About the role

We are seeking a Key Accounts Sales Manager to develop and manage strategic relationships with major retail, wholesale and distribution customers in Ghana. The role focuses on driving sales growth, maximizing profitability and ensuring high customer satisfaction through long‑term partnerships.

Key responsibilities

• Develop and execute account plans for assigned key customers.
• Achieve monthly, quarterly, and annual sales targets.
• Negotiate commercial agreements, pricing, promotions and trade terms.
• Build strong relationships with key decision‑makers within customer organisations.
• Monitor customer performance, sales trends and market opportunities.
• Coordinate with marketing, supply chain, finance and customer service teams to ensure excellent account management.
• Manage promotional activities and evaluate their effectiveness.
• Resolve customer issues and ensure timely follow‑up.
• Prepare regular sales forecasts and account performance reports.
• Identify opportunities for new product listings and business expansion.
• Follow payment collections and maintain healthy aging reports.

Required profile

• Bachelor’s degree in business administration, marketing, sales or a related field.
• Minimum 5 years of sales experience, preferably in FMCG or consumer goods.
• Experience managing modern trade and key accounts.
• Strong negotiation and relationship management skills.
• Commercial and financial acumen.
• Excellent communication and presentation abilities.
• Analytical and problem‑solving capabilities.
• Leadership and team collaboration skills.

Required skills

• Proficiency in Microsoft Excel.
• Experience with ERP/CRM systems.

What we offer

• Attractive salary package.
• Opportunity to work with major accounts in a dynamic FMCG environment.
• Professional development and growth prospects.
• Full‑time onsite role in Tema, Ghana.