Lead Generation Facilitator (Part-Time, Remote)

About the role

Bravelyn Digital Academy is looking for a results-oriented Lead Generation Facilitator to train learners in prospect research, customer acquisition, sales development and digital prospecting. The role is part-time and remote, with a time commitment of 4 hours per week within the Training and Academic Operations department.

Key responsibilities

• Develop and deliver structured lessons on lead generation principles, strategies and processes.
• Teach target-market identification, ideal customer profiles (ICPs) and buyer personas.
• Demonstrate market research, competitor research and customer identification techniques.
• Train learners to find prospects using LinkedIn, Google Search, business directories and other platforms.
• Teach how to build, organise, clean and maintain prospect databases.
• Explain lead qualification and how to tell qualified from unqualified prospects.
• Train in LinkedIn prospecting, social selling and professional networking.
• Demonstrate cold email outreach, personalised messaging and follow-up strategies.
• Introduce CRM platforms such as HubSpot CRM and Zoho CRM.
• Teach sales pipeline management, lead-status updates and prospect interaction tracking.
• Cover email campaign planning, ethical outreach, data accuracy and privacy.
• Introduce AI tools for prospect research, data organisation and personalised outreach.
• Set practical projects on prospect identification, list building and outreach campaigns, and assess and give feedback.
• Guide learners in building portfolios and preparing for lead generation and sales development roles.

Required profile

• Diploma or degree in Marketing, Sales, Business Administration, Business Development or a related discipline.
• Practical experience in lead generation, sales development, digital marketing or business development.
• Demonstrable experience with LinkedIn prospecting and online research.
• Knowledge of CRM platforms, preferably HubSpot or Zoho.
• Understanding of email outreach and customer acquisition; training or mentoring experience is an advantage.

Required skills

• Strong research and analytical abilities.
• Excellent written communication and persuasive messaging.
• Understanding of sales funnels, customer acquisition and CRM workflows.
• Spreadsheet proficiency, attention to detail and effective data management.
• Strong presentation, instructional and learner-support skills.