Performance Marketing Specialist

About the role

We are rapidly scaling our delivery operations across Ghana and need a highly aggressive, performance‑driven marketer to generate large volumes of quality delivery‑agent leads through paid advertising. This role focuses on numbers, speed, testing and optimisation rather than branding or content creation.

Key responsibilities

• Run and continuously optimise Facebook Ads campaigns.
• Launch and manage Instagram lead‑generation campaigns.
• Set up, monitor and optimise Google Ads campaigns.
• Test creatives, hooks, offers and funnels to improve performance.
• Reduce cost‑per‑lead while maintaining lead quality.
• Launch campaigns quickly and iterate on a daily basis.
• Track lead quality in collaboration with operations teams.
• Work with recruitment teams to improve conversion rates.
• Identify new acquisition channels before competitors.

Required profile

• Deep understanding of performance marketing and high‑volume lead generation.
• Obsessed with KPIs, results and rapid decision‑making.
• Comfortable working under pressure and moving fast.
• Experience with African market behaviour is a strong advantage.
• Proactive, aggressive and extremely result‑oriented.

Required skills

• Facebook Ads
• Instagram lead generation
• Google Ads
• Data analysis and KPI tracking