Territory Sales Manager

About the role

The Territory Sales Manager for Ghana will lead the development and growth of Stoli Group’s commercial footprint across the country. Reporting to MEA cluster commercial leadership, you will manage distributor relationships, drive on‑trade and off‑trade distribution, and deliver net sales value (NSV), volume and brand presence targets.

Key responsibilities

• Manage commercial relationships with Stoli Group distributors, ensuring performance against NSV, volume and distribution targets.
• Conduct regular trade visits and business reviews with distributors and key on‑/off‑trade accounts.
• Identify and develop new distribution opportunities and improve route‑to‑market strategies.
• Oversee distributor ordering, stock levels and forecasting in collaboration with Supply Chain.
• Achieve or exceed NSV, volume and weighted distribution targets for priority brands.
• Negotiate on‑trade listings, menu placements and visibility agreements in key accounts.
• Plan and execute brand activation programmes in on‑trade and off‑trade channels.
• Manage local A&P activation spend within approved budget and report ROI.
• Submit accurate monthly sales, stock and activity reports and provide market intelligence on competitors.

Required profile

• Proven ability to manage distributor relationships and achieve sales targets.
• Experience conducting trade visits and business reviews with on‑trade and off‑trade accounts.
• Strong understanding of on‑trade and off‑trade distribution channels in the beverage sector.
• Ability to analyse market intelligence and translate insights into actionable plans.

Required skills