Campaign Operations & Execution Specialist

About the role

The Campaign Operations & Execution Specialist will support Telecel Ghana’s customer value management (CVM) strategy by configuring, executing and monitoring direct‑marketing campaigns that maximise customer lifetime value and drive revenue growth.

Key responsibilities

• Implement and execute CVM campaigns such as upsell, cross‑sell, inactivity, churn‑management and real‑time trigger campaigns.
• Manage end‑to‑end campaign operations, including configuration, user‑acceptance testing, launch and post‑launch monitoring.
• Collaborate with the CVM tool vendor to create and run campaigns within agreed timelines.
• Gather requirements from product owners and translate them into business requirement specifications (BRS).
• Validate business rules, prioritise requests and ensure campaigns meet key performance indicators (incremental revenue, engagement, inactivity management).
• Work with internal and external support teams to resolve technical issues within service‑level agreements.
• Support data availability for reporting and maintain all campaign documentation (briefs, change logs, business cases, UAT documents).
• Review platform capabilities and recommend enhancements to meet evolving business needs.

Required profile

Required skills