Marketing Manager

About the role

The Marketing Manager will lead regional marketing initiatives for pharmaceutical products in the Northern Region and surrounding territories. This role focuses on driving product awareness, market penetration, and revenue growth while ensuring compliance with regulatory standards.

Key responsibilities

• Develop and implement regional marketing strategies aligned with company objectives.
• Conduct market research to identify growth opportunities and monitor competitor activities.
• Plan and execute product launches, medical presentations, and promotional campaigns.
• Collaborate with the sales team to support revenue targets and distributor engagement.
• Build and maintain relationships with hospitals, clinics, pharmacists, and regulatory bodies.
• Track market intelligence, analyze sales data, and prepare performance reports.
• Ensure all marketing activities comply with pharmaceutical regulations and maintain proper documentation.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Pharmacy, or a related field (MBA or professional marketing qualification is a plus).
• 5–8 years of experience in pharmaceutical or healthcare product marketing.
• Proven track record in regional market development and stakeholder engagement.
• Experience working with hospitals, pharmacies, and distributors in Northern Ghana is advantageous.
• Strong understanding of pharmaceutical regulatory requirements.

Required skills