Business Development Lead – Ghana (B2B SaaS & Telecom)

About the role

Our client, a leading provider of cloud communications and VoIP solutions across Africa, is seeking a Business Development Lead for Ghana. This senior, sales‑driven position will own the full sales cycle, build enterprise pipelines, and secure high‑value B2B contracts in sectors such as banking, telecom, insurance, oil & gas, manufacturing, NGOs, and government.

Key responsibilities

• Identify, qualify and convert new B2B/enterprise opportunities.
• Manage the end‑to‑end sales process from prospecting to negotiation and closing.
• Develop and grow enterprise accounts across multiple industry verticals.
• Achieve and exceed monthly and quarterly revenue targets.
• Maintain a sales pipeline of at least three times the revenue goal.
• Use Zoho CRM (or equivalent) to track activities, opportunities and client data.
• Create territory plans and generate qualified leads consistently.
• Onboard and manage resellers, system integrators and other channel partners.
• Design joint go‑to‑market, co‑selling and co‑marketing initiatives with partners.
• Conduct market and competitor analysis to uncover growth opportunities.
• Represent the company at industry events, conferences and networking sessions.
• Provide accurate sales forecasts, pipeline reports and performance insights to management.

Required profile

• Minimum 7 years of B2B sales or business development experience in SaaS, telecommunications or ICT.
• Degree or diploma in Information Technology, ICT, Business Administration or a related field.
• Strong practical knowledge of VoIP technologies, including SIP Trunking, and cloud communications solutions.
• Proven experience using Zoho CRM or a comparable CRM platform.
• Deep understanding of the Ghanaian enterprise market.
• Track record of meeting or exceeding sales targets.
• Excellent negotiation, communication, presentation and relationship‑management skills.
• Ability to independently own and grow a territory.

Required skills

• VoIP
• SIP Trunking
• Cloud communications
• Zoho CRM