Digital Marketer – Online Campaign Specialist

About the role

We are looking for a results‑driven Digital Marketer to lead and execute online marketing strategies for our shop. The role involves planning, launching and optimizing campaigns across social media, email and web platforms to boost brand visibility and audience engagement.

Key responsibilities

• Plan, execute and manage digital marketing campaigns on social media, email and website channels.
• Create and publish engaging content that aligns with brand messaging.
• Monitor campaign performance and optimise strategies based on data insights.
• Manage social media accounts, driving audience growth and interaction.
• Support website updates to keep content current and relevant.
• Conduct market research to identify trends, audience preferences and growth opportunities.
• Collaborate with internal teams to align marketing efforts with business objectives.
• Track and report on key performance metrics and campaign outcomes.

Required profile

• 2‑3 years proven experience in digital marketing or a related role.
• Strong understanding of social media platforms, digital tools and online marketing strategies.
• Proficiency in content creation, campaign management and analytics tools.
• Excellent communication and creative abilities.
• Ability to work independently and manage multiple campaigns simultaneously.
• High level of initiative, reliability and attention to detail.

Required skills