Digital Marketing Assistant (Ads Specialist)

About the role

We are looking for a creative Digital Marketing Assistant (Ads Specialist) to join our team in Ghana. The role focuses on planning, executing and optimizing paid advertising campaigns to boost brand awareness and drive business growth.

Key responsibilities

• Create, manage and optimise paid campaigns on Meta (Facebook/Instagram), Google, TikTok and other platforms.
• Monitor performance, analyse data and produce reports with actionable recommendations.
• Conduct audience research and develop targeting strategies to maximise reach and conversions.
• Manage advertising budgets and ensure efficient spend.
• Collaborate with the marketing team to develop ad copy, creatives and promotional content.
• Track key metrics such as impressions, clicks, conversions and ROAS.
• Stay up‑to‑date with digital marketing trends and platform updates.

Required profile

• Bachelor’s degree or diploma in Marketing, Communications, Business or a related field.
• Proven experience managing digital advertising campaigns.
• Strong understanding of Meta Ads, Google Ads and analytics tools.
• Ability to interpret data and make informed marketing decisions.
• Good copywriting and creative thinking skills.
• Attention to detail and ability to meet deadlines.
• Experience in the betting industry is a plus.

Required skills

• Meta (Facebook/Instagram) Ads
• Google Ads
• TikTok Ads
• Analytics tools