Marketing Coordinator

About the role

MSE Ghana is looking for a Marketing Coordinator based in Accra. The role supports the organisation's marketing plans, strengthens awareness within the organisation and the healthcare network, and helps increase clients and revenue across all service delivery channels. It is a local position; non-Ghanaians must hold the legal permits required to work in Ghana.

Key responsibilities

• Assist in developing communication materials that strengthen awareness within the organisation and the healthcare network.
• Participate in and support the implementation of the organisation's marketing plans.
• Help increase clients and revenue across all service delivery channels by optimising the referral network.
• Monitor and evaluate activities, analyse results and propose improvements.
• Develop and implement annual action plans, supervision budgets and activities for relevant staff.
• Develop key messages for the demand generation strategy and implement them across channels.
• Develop and deliver training aligned with the demand creation strategy for all staff.
• Carry out any other duties needed to keep MSE Ghana running smoothly and effectively.

Required profile

• Bachelor's degree in Marketing and Communications; other professional qualifications, ideally in project management, communications and marketing, are desirable.
• At least 4 years of relevant post-graduate work experience.
• Demonstrated understanding of product and service marketing.
• Experience marketing to young people and managing and working with brands.
• Experience delivering integrated messages and campaigns across offline and online channels, including emerging technologies and social media.
• Experience managing relationships with communications agencies and internal stakeholders.
• Knowledge of current communications methods and experience with databases and CRM systems.
• Outstanding written and verbal communication skills, able to write high-quality reports.
• Customer-focused, able to work independently and for long periods, with good interpersonal skills.
• Sympathetic to women and men seeking family planning and reproductive health services and pro-choice.

To apply, send your application to the Director of Human Resources, Organisation and Administration at Marie Stopes International Ghana, or email the recruitment team. The closing date is 28 February 2018.