Brand Manager - FMCG

About the role

A leading FMCG organisation in Ghana is looking for a Brand Manager based in Tema, reporting to the Senior Brand Manager. The role takes ownership of established consumer brands, develops innovative marketing strategies and creates impactful brand experiences, combining strategic thinking with strong execution.

Key responsibilities

• Develop and execute brand strategies, own brand plans, positioning, communication strategies and annual marketing calendars, and track brand performance to drive growth.
• Contribute to New Product Development, from idea generation and concept development to launch, and evaluate post-launch performance.
• Create creative briefs and marketing communication strategies, work with advertising, creative and media agencies, and run integrated campaigns across traditional media, digital and on-ground activations.
• Analyse consumer behaviour, market trends and competitor activity, and turn insights into brand strategies and product improvements.
• Use digital platforms to increase brand visibility, track campaign performance and coordinate with sales, trade marketing, supply chain and product development teams.

Required profile

• Approximately 7+ years of professional experience, including around 5 years in core brand marketing.
• Experience in FMCG, consumer goods or other consumer-facing industries, and proven experience managing brands end-to-end.
• Hands-on exposure to innovation, new product development and product launches.
• MBA or postgraduate qualification in Marketing is an advantage but not mandatory.

Required skills

• Strong understanding of brand positioning, consumer insights and integrated marketing communication.
• Proven experience developing creative briefs and working with advertising and creative agencies.
• Good understanding of digital marketing and emerging consumer engagement platforms.
• Strong analytical, communication, stakeholder management and project management skills.