Marketing Manager – Ghana & English‑Speaking Africa

About the role

The Marketing Manager for A‑Brand will design and execute localized marketing strategies across Ghana and selected English‑speaking African markets. You will translate global brand guidelines into insight‑driven campaigns that resonate with local consumer behaviour, retail landscapes, and channel dynamics.

Key responsibilities

• Lead marketing strategy and execution for flagship and portfolio brands in Ghana.
• Adapt global campaigns to local market realities and consumer behaviour.
• Drive 360° campaigns across digital, retail, PR, events and partnerships.
• Ensure premium brand positioning and strict adherence to vendor guidelines.
• Own product launches with strong in‑store and market visibility.
• Develop retail marketing for organized and unorganized channels.
• Execute POSM, merchandising and in‑store branding adapted to local trade.
• Collaborate with Sales to drive promotions and sell‑out performance.
• Build partner marketing initiatives with distributors and retailers.
• Manage PR, media and influencer collaborations.
• Track campaign performance, ROI and KPIs, providing insights and optimisation recommendations.
• Manage budgets, reporting and compliance with vendor requirements.

Required profile

• 5+ years of marketing experience in consumer electronics, telecom or FMCG.
• Strong understanding of the Ghana market (mandatory).
• Experience working with international brands and strict brand guidelines.
• Hands‑on execution across digital and retail marketing.
• Fluent English.

Required skills

• Analytical skills (ROI, performance tracking).

What we offer

• Competitive salary package and motivation scheme.
• Health insurance and life‑event gifts.
• Years‑of‑service bonuses and corporate awards.
• Continuous professional development – training, certifications, events.
• Opportunity to work for a financially strong, fast‑growing multinational.