Marketing Manager (Pharma)

About the role

The successful candidate will lead the regional marketing strategy and execution for a key pharmaceutical portfolio in Ghana. This senior position is responsible for end‑to‑end brand performance, portfolio strategy, field‑force enablement and market development across the Accra and Tema region.

Key responsibilities

• Develop and drive regional marketing strategy, translating group direction into brand, pricing and promotional plans aligned with business objectives.
• Lead brand positioning, lifecycle management and portfolio optimization across therapy areas.
• Partner with Sales leadership and field force to ensure alignment between marketing initiatives and on‑ground execution.
• Identify, engage and manage relationships with Key Opinion Leaders and external stakeholders.
• Collaborate on pricing strategy reviews with Sales and Finance, considering competitive dynamics and margin goals.
• Monitor market trends, customer needs and competitive activity, providing actionable insights.
• Design and deliver regional training programs to build product, scientific and commercial capability.
• Oversee marketing analytics, sales analysis and present performance dashboards to senior stakeholders.
• Work cross‑functionally with Supply Chain, Manufacturing, Regulatory and Group teams.
• Mentor and develop marketing talent within the region.

Required profile

• Bachelor’s degree in Pharmacy or Life Sciences; Master’s in Marketing or Business Management preferred.
• 8–10 years progressive experience in pharmaceutical marketing, including regional or multi‑country responsibility.
• Proven ability to operate at strategic and hands‑on leadership level in emerging or complex markets.
• Experience working in matrix organisations with multiple stakeholders.
• High level of independence, resilience and ownership mindset.
• Excellent communication, stakeholder management, analytical and decision‑making skills.
• Prior experience in Africa or frontier markets is a strong advantage.

Required skills