Marketing Specialist

About the role

Sunda International is looking for a proactive Marketing Specialist to manage its official social media platforms and support offline marketing activities across Accra and the Tema region. The role combines digital content creation, community engagement, and market intelligence to strengthen the brand’s online presence and drive consumer insights.

Key responsibilities

• Manage daily operations and content publishing on all company social media channels.
• Organise, edit and schedule posts in line with the marketing plan.
• Respond promptly to comments, private messages and user inquiries.
• Maintain active social media topics to boost engagement and account activity.
• Support offline marketing events, including preparation, on‑site assistance and post‑event follow‑up.
• Collect, organise and report social media and marketing activity data.
• Curate images, short videos, copy and other marketing assets for timely delivery.
• Gather consumer pain points, needs and feedback from social platforms.
• Monitor competitor campaigns, product promotions and market trends.
• Summarise consumer and market issues and forward them to relevant departments for resolution.

Required profile

• At least one month of experience in social media management or related marketing activities.
• Strong written communication skills and attention to detail.
• Ability to analyse consumer feedback and translate insights into actionable recommendations.
• Team‑player attitude with a proactive approach to problem‑solving.
• Basic understanding of market research and competitor monitoring.

Required skills