Marketing & Visibility Executive

About the role

TNell creates professionally crafted wall frames and decorative pieces. It is looking for a creative, strategic and results-focused marketer to grow its visibility and turn engaging content into customer inquiries and sales. The role is full-time and in-house, based in Sakumono Estate, Accra.

Key responsibilities

• Plan and run the social media marketing strategy and campaigns.
• Develop content ideas, hooks, scripts and storyboards for Instagram Reels, TikTok and other platforms.
• Manage the Instagram, Facebook and TikTok accounts, including publishing, Stories and audience engagement.
• Coordinate the videographer and graphic designer, giving clear briefs and creative direction.
• Track content performance and recommend ways to improve reach, engagement, audience growth and inquiries.

Required profile

• Practical experience with social media marketing and organic growth.
• Strong copywriting, storytelling and short-form video scripting skills.
• Creative, proactive, organized and comfortable taking ownership; the role suits someone who wants to build a brand rather than just maintain accounts.
• Experience with lifestyle, interior design, home décor, fashion or e-commerce brands is an advantage.
• Applicants living around Tema Community 3, 4 or 5, Spintex, Sakumono, Teshie or Nungua are preferred.

Required skills

• Proficiency in Canva and CapCut.
• Social media management and content creation.

Applications are submitted through the application form on the listing; shortlisted candidates may be asked to complete a practical Instagram content strategy assignment.