Sales and Marketing Specialist

About the role

Pink Panda Group, which owns Pink Panda Bakery, Pink Kafe and Wonderland by Pink Panda, is looking for a creative, proactive and results-driven Marketing Specialist. The role goes beyond social media content: it builds brand awareness, attracts customers and generates measurable business growth across three brands.

Key responsibilities

• Develop and execute marketing campaigns across the three brands.
• Manage social media strategy, content planning and digital advertising.
• Create campaigns that increase cake orders, café visits and event enquiries.
• Develop seasonal promotions, product launches and customer engagement initiatives.
• Identify opportunities for corporate partnerships, collaborations and brand activations.
• Coordinate photography, videography and creative content production.
• Monitor campaign performance, marketing spend, customer engagement and lead generation.
• Work closely with sales and operations teams so marketing turns into business opportunities.

Required profile

• 2-4 years of experience in marketing, digital marketing or brand development.
• Demonstrated experience planning and running successful marketing campaigns.
• Experience in hospitality, food and beverage, retail or lifestyle brands is an advantage.
• Ability to work independently and manage multiple brands.

Required skills

• Strong knowledge of Instagram, TikTok and Meta advertising.
• Knowledge of digital marketing tools.
• Excellent communication, creativity and organisational skills.

What we offer

• An opportunity to help grow three brands.
• A creative and collaborative working environment.
• Room to introduce new ideas and take ownership of marketing initiatives.
• Competitive remuneration with performance-based incentives.

To apply, send your CV and a brief summary of a successful marketing campaign you have run to the company's email; the deadline is 18 November 2026.