Sales and Marketing Specialist

About the role

Merchap Ghana is seeking a Sales and Marketing Specialist to drive growth of its tissue and cleaning product range across Ghana. The role is full‑time, on‑site and focuses on acquiring new business while nurturing existing client relationships.

Key responsibilities

• Identify and pursue new business opportunities in the target market.
• Build and maintain relationships with existing customers.
• Promote Merchap Ghana’s tissue and cleaning products to hotels, hospitals, businesses and traders.
• Conduct market research and develop sales and marketing campaigns.
• Prepare proposals, quotations and other sales documentation for prospective customers.
• Meet with clients, respond to inquiries and manage the sales pipeline.
• Collaborate with internal teams to achieve revenue and market‑share targets.
• Monitor competitors, gather customer feedback and support promotional activities.

Required profile

• Strong communication skills with the ability to present products clearly.
• Proven customer‑service experience demonstrating responsiveness and problem‑solving.
• Track record in B2B sales, including lead generation, negotiation and closing deals.
• Experience training or coaching team members on sales techniques.
• Exposure to sales‑management tasks such as pipeline tracking and reporting.
• Familiarity with basic marketing practices, including promotional campaigns and social‑media outreach.
• Comfort working on‑site in Accra and travelling to client locations as needed.
• Relevant diploma or degree in Business, Marketing or a related field is an advantage.
• Previous experience in FMCG, wholesale or hygiene‑related products is beneficial.

Required skills