Senior Brand Manager

About the role

The Senior Brand Manager will lead the development and execution of brand strategies that drive growth for our consumer‑goods portfolio. Reporting to senior leadership, you will ensure brand positioning, messaging, and campaigns are aligned with business objectives.

Key responsibilities

• Develop and implement comprehensive brand strategies aligned with company goals.
• Lead planning and execution of integrated marketing campaigns across traditional and digital channels.
• Manage the brand portfolio to maintain consistent positioning and messaging.
• Conduct market research, analyze consumer behavior, industry trends, and competitor activity.
• Drive new product launches and support product lifecycle management.
• Collaborate with Sales, Trade Marketing, Product Development, and Supply Chain teams.
• Develop and manage annual brand budgets, ensuring effective ROI.
• Monitor campaign performance using KPIs and recommend improvements.
• Build and maintain relationships with advertising agencies, media partners, and external stakeholders.
• Prepare regular brand performance reports and present strategic recommendations to senior management.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or related field; Master's degree or CIM qualification is a plus.
• Minimum 5 years progressive brand management experience, with at least 2 years in a leadership role.
• Experience in FMCG, agribusiness, food manufacturing or consumer goods preferred.
• Proven success in developing and executing high‑impact brand strategies and campaigns.

Required skills

• Microsoft Office Suite
• Marketing analytics tools
• Digital marketing platforms

What we offer

• Competitive salary ranging from GHS 4,000 to GHS 6,000 per month, based on qualifications and experience.
• Opportunity to work with a leading agribusiness and food company.
• Professional development and growth prospects.