SEO /SEM Specialist

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. You will shape keyword strategies, optimise on‑page elements, and manage PPC campaigns to maximise ROI and boost our online visibility.

Key responsibilities

• Conduct ongoing keyword research, discovery and expansion to drive organic traffic.
• Optimise website content, meta tags, landing pages and site architecture for SEO and user experience.
• Perform regular technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Launch, monitor and optimise paid search campaigns on Google Ads and Bing Ads, focusing on cost‑per‑acquisition and ROI.
• Develop and execute link‑building strategies to improve domain authority.
• Track, report and analyse performance metrics using GA4, Google Search Console and other tools, providing actionable insights.
• Research competitor advertising, keyword tactics and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of current search engine algorithms, ranking factors and AI‑driven search trends.
• Reliable internet connection with backup supply to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• Basic knowledge of HTML, CSS and JavaScript development constraints