Social Media Team Lead (Multi-Brand Portfolio)

About the role

We are looking for a dynamic Social Media Team Lead to manage a multi‑brand portfolio spanning commercial vehicles and automotive consumables. You will coordinate creative production, drive brand‑specific campaigns, and ensure consistent messaging across all digital channels.

Key responsibilities

• Direct the in‑house graphic designer and videographer to create high‑impact assets for commercial fleets and aftermarket consumers.
• Own the master editorial calendar, assign tasks, and guarantee a steady flow of content for each brand.
• Enforce distinct brand guidelines for heavy‑duty trucks, light‑duty trucks, pick‑up trucks, car batteries, filters and tyres.
• Strategize and execute campaigns for SHACMAN, JAC, DongFeng, Arnold, VK, and GITI targeting fleet managers, mechanics and everyday drivers.
• Monitor community channels, answer technical queries and forward leads to sales.

Required profile

• 2–4 years of digital marketing or social media experience, preferably in Ghana’s automotive, logistics or spare‑parts sectors.
• Proven ability to lead or collaborate with creative teams and manage multiple brands simultaneously.
• Strong project‑management skills to meet deadlines without overlapping brand voices.

Required skills

• Advanced knowledge of Facebook Business Suite.
• Proficiency with LinkedIn, Instagram and TikTok algorithms.