Trade Marketing Representative (non‑management)

About the role

The Trade Marketing Representative will support BAT’s growth objectives in the Northern Region of Ghana by executing trade‑marketing fundamentals such as visibility, availability, merchandising, price compliance and product freshness across key outlets.

Key responsibilities

• Achieve trade‑marketing and volume targets for the assigned territory.
• Maintain an up‑to‑date database of all trade‑marketing outlets that sell tobacco or attract target consumers.
• Implement cycle plans, route plans and space planograms to maximise brand visibility.
• Drive customer participation in promotions, merchandising placements and “face‑on” displays.
• Provide field reports on market trends, competitor activity and performance against strategy.
• Manage budgets and ensure trade‑marketing assets are used efficiently.
• Collaborate with the Distribution team to optimise product distribution.

Required profile

• Strong understanding of trade‑marketing principles and retail dynamics.
• Ability to analyse market data and communicate insights to area managers.
• Proactive, results‑oriented mindset with a focus on achieving volume growth.
• Good organisational skills to manage routes, databases and promotional activities.
• Commitment to BAT’s values and responsible business practices.

Required skills