Brand Manager

About the role

The Brand Manager will lead the development and execution of brand strategy for Latex Foam Rubber Products Ltd, ensuring consistent visual identity and messaging across all channels. Based on‑site in Accra, the role works closely with sales, product, and external agencies to drive market growth.

Key responsibilities

• Define and maintain brand positioning, visual identity, and messaging aligned with company values.
• Develop and implement integrated brand and marketing plans across offline and digital channels.
• Coordinate campaign execution, collaborating with sales and product teams.
• Monitor market trends, consumer insights, and competitor activity to refine brand strategy.
• Manage creation of marketing materials and supervise external agencies or vendors.
• Track brand performance metrics, budgets, and KPIs to optimize activities.

Required profile

• Proven experience in brand management, marketing strategy, and campaign execution, preferably in manufacturing or FMCG.
• Strong analytical ability to use market research, consumer insights, and competitive analysis for brand decisions.
• Excellent written and verbal communication skills with attention to detail.
• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree or certifications a plus.

Required skills