Marketing and Fundraising Officer

About the role

Central University is inviting applications for a Marketing and Fundraising Officer, reporting to the Registrar on the grade of Assistant Registrar. The postholder builds networks of support agencies, develops fundraising proposals, designs promotional materials and leads the university's marketing and student recruitment strategy.

Key responsibilities

• Build networks of internal and external support systems and agencies to raise funds for the University's growth priorities.
• Develop proposals and alternative financing options for on-shore and offshore funds.
• Design programme activities and events and prepare promotional materials to solicit external support and funding.
• Carry out market research, report findings to management and help prepare the marketing budget.
• Lead the marketing and student recruitment strategy, emphasising web, e-marketing and new media.
• Manage the development, testing and publication of promotional materials across print, web and new media.
• Coordinate the annual undergraduate and postgraduate prospectuses and attend the relevant committees.
• Liaise with directorates, faculties and departments on external engagements and support constituents in the university community.

Required profile

• Masters degree (MBA or MPHIL in Marketing).
• A recognised professional marketing qualification (CIM UK or Ghana).
• At least five years of post-qualification experience in a reputable institution.
• Experience in fundraising, social marketing and donor cultivation is an advantage.

Required skills

• Excellent written and oral communication and presentation skills.
• Strategic thinking and experience developing marketing strategies.
• Strong analytical market research skills.
• Selling, project management, training and facilitation skills.

To apply, candidates submit an employment form, application letter and CV with three referees, and a two-page statement on how they will use the office to advance the University's vision and mission. Applications are made through the HR Directorate in Tema; only shortlisted applicants will be contacted. The closing date was 21 June 2016.