Marketing Manager

About the role

The Marketing Manager will lead marketing activities for a social enterprise operating across the Northern, Upper East and Upper West regions of Ghana. Reporting to the Innovation Director, the role involves conducting gender‑sensitive market research, designing marketing plans, managing budgets and coordinating promotional events in rural communities.

Key responsibilities

• Conduct gender‑sensitive market research to identify trends, customer needs and feedback.
• Develop, evaluate and implement marketing plans and campaigns that align with business strategy.
• Prepare and manage the marketing budget, tracking performance against targets.
• Organise and execute gender‑sensitive marketing events such as community road shows.
• Collaborate with external partners and internal teams to ensure effective campaign delivery.
• Provide marketing insights and documentation to the sales team and senior management.

Required profile

• University degree in Marketing, Sales or a related field.
• Minimum of 2 years’ experience in marketing and sales.
• Fluency in Hausa, Dagbane, Daagare or other Northern Ghanaian languages.
• Valid driver’s license and ability to ride a motorbike.
• Strong negotiation and communication skills, both oral and written.

Required skills

• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel