Marketing Manager

About the role

Euro Homes Group is looking for a proactive, results-driven Marketing Manager based in East Legon, Accra, who will take full responsibility for planning, developing, executing and managing the company's marketing activities. The role drives brand awareness, generates leads, increases sales and strengthens market presence through marketing strategies, digital campaigns and promotional initiatives.

Key responsibilities

• Develop, plan and implement marketing strategies to increase brand visibility, strengthen positioning and drive sales.
• Plan, execute and manage digital advertising campaigns, including paid social media ads and other online promotions.
• Conduct market research on trends, customer preferences, opportunities and competitors to inform marketing decisions.
• Run promotional campaigns, product marketing initiatives, brand awareness activities and marketing events.
• Create and manage marketing materials such as brochures, advertisements, presentations, product catalogues and website content.
• Work with graphic designers, videographers and other creatives, giving creative direction and ensuring timely delivery.
• Develop concepts, campaign ideas and content strategies aligned with the brand and business objectives.
• Monitor and report on performance: social media growth, advertising results, lead generation, engagement and conversions.
• Manage the marketing budget and allocate resources effectively.
• Collaborate with sales, business development and product teams and keep brand messaging consistent across channels.
• Stay up to date on marketing technology, digital trends and furniture, interior design and industry trends.

Required profile

• Bachelor's degree in Marketing, Business Administration or a closely related field.
• 3-5 years of marketing experience, preferably in furniture, interior design, manufacturing or a related industry; transferable skills in other fields are considered.
• Demonstrated experience developing and running marketing strategies and campaigns.
• Strong content development, copywriting, communication and creative planning skills.
• Excellent organisation, leadership and project management skills, able to work independently and handle several projects at once.
• Genuine interest in furniture, interior design and aesthetics.

Required skills

• Digital marketing tools: social media marketing, paid advertising, SEO, content marketing and content management systems.
• Practical experience managing social media, creating content calendars and running digital ad campaigns.
• Data analysis, performance reporting and campaign optimisation.

To apply, send your CV by email with the subject line "Marketing Manager Application". Only shortlisted candidates will be contacted.