Marketing Manager – Retail, Medical & Digital

About the role

We are seeking an experienced Marketing Manager to lead retail, medical and digital marketing initiatives for the BIODERMA brand across Ghana. The role will drive brand growth, increase market share and ensure seamless execution across all consumer and healthcare professional touchpoints.

Key responsibilities

• Lead end‑to‑end retail marketing, including annual planning, promotional calendar, shopper strategy and in‑store execution across pharmacy and retail channels.
• Develop and execute medical marketing strategies to engage dermatologists and healthcare professionals through scientific communication, field support tools and medical education.
• Manage digital marketing activities such as social media, e‑commerce, influencer collaborations and online growth strategies.
• Coordinate product launches, toolkits, brand guidelines and marketing materials.
• Monitor market trends, competitor activity and campaign performance to optimise ROI.
• Collaborate with sales, finance, training, distributors, agencies and external partners.
• Oversee marketing budget allocation, spend optimisation and financial tracking with strict governance.
• Drive innovation in retail, medical and digital activations to enhance brand differentiation.

Required profile

• Minimum 5–7 years of marketing experience.
• Experience in a multinational dermocosmetic or FMCG company (mandatory).
• Strong background in brand management and digital activation.
• Strategic yet hands‑on mindset, analytical and results‑oriented.
• Excellent communication and cross‑functional collaboration skills.

Required skills