Product Marketing Manager

About the role

Copianto is a SaaS product that lets entrepreneurs, marketers and copywriters use natural language processing models to improve their communication. The Product Marketing Manager increases product awareness, engagement and adoption among existing and potential customers and works closely with cross-functional teams to ensure successful product launches.

Key responsibilities

• Develop and execute product marketing plans and strategies for the Copianto.AI suite of products
• Conduct market research covering customer needs, the competitive landscape and industry trends
• Create product positioning and messaging, and content such as blog posts, case studies, product videos and testimonials
• Run go-to-market plans for blog posts, social media updates, email newsletters and press releases
• Manage social media accounts, create and schedule content, monitor engagement and report analytics
• Plan and run events such as webinars, Twitter Spaces, trade shows and product launches
• Analyze marketing data including website traffic, social media metrics and conversion rates

Required profile

• Bachelor's degree in Marketing, Communications or a related field
• 3+ years of experience in product marketing, preferably in the technology industry
• Strong analytical, problem-solving and strategic thinking skills
• Excellent communication, writing and presentation skills
• Ability to work in a fast-paced, dynamic environment and collaborate across functions

Required skills

• Knowledge of marketing automation tools, social media platforms and web analytics
• Product marketing and go-to-market planning