Sales Executive - Heavy Machinery

About the role

The Sales Executive will drive growth of truck, heavy‑equipment and machinery sales, building strong relationships with customers across Ghana. Reporting to the Sales Director, you will promote a full portfolio of products and services while meeting or exceeding sales targets.

Key responsibilities

• Promote and sell trucks, heavy equipment, machinery, spare parts and related services.
• Identify and pursue new business opportunities within assigned territories.
• Achieve monthly, quarterly and annual sales targets.
• Conduct market research, generate leads and maintain an active sales pipeline.
• Prepare and deliver presentations, quotations and proposals; negotiate pricing and commercial terms.
• Build and maintain long‑term relationships with existing and prospective customers.
• Provide technical and commercial guidance, address customer inquiries and coordinate deliveries.
• Follow up on payments and support debt recovery processes.
• Stay updated on product specifications, warranties and competitor offerings.
• Represent the company at trade shows, exhibitions and promotional events.
• Prepare regular sales activity reports and maintain accurate records.

Required profile

• Proven experience in sales, preferably in heavy‑machinery, trucks or equipment sectors.
• Strong customer‑focused attitude with excellent communication skills.
• Ability to work independently and as part of a team under the Sales Director’s supervision.
• Results‑driven mindset with a track record of meeting sales targets.
• Willingness to travel within the assigned territory for customer visits and events.

Required skills