Tech Marketer

About the role

The Tech Marketer will work on‑site in Tema, promoting JBR Tech Solutions Gh’s software portfolio across digital and traditional channels. You will develop and execute marketing campaigns, craft product messaging, and create a variety of content to drive awareness and lead generation.

Key responsibilities

• Develop and launch marketing campaigns for products such as JBR POS, EduPortal SMS, and Clinic Manager.
• Create marketing collateral including brochures, social media posts, email copy, and website materials.
• Collaborate with product and sales teams to translate technical features into customer‑focused value propositions.
• Conduct basic market and competitor research to identify target segments.
• Track campaign performance, prepare reports, and recommend optimisations.

Required profile

• Strong foundation in technology‑focused marketing with the ability to explain software solutions to non‑technical audiences.
• Experience creating B2B or SaaS marketing campaigns, positioning, and messaging.
• Excellent written and verbal communication skills with attention to detail.
• Bachelor’s degree in Marketing, Communications, Business or related field; experience in tech or software is a plus.
• Ability to work on‑site in Tema, manage multiple tasks and meet deadlines in a fast‑paced environment.

Required skills

• Proficiency in digital marketing practices such as social media management and email marketing.
• Basic analytics tracking and reporting.
• Familiarity with CRM tools.
• Basic design or presentation tool usage.
• Common office productivity software.