Brand Manager

About the role

The Brand Manager will lead the development and execution of Latex Foam’s brand strategy, ensuring consistent visual identity and messaging across all channels. Based on‑site in Accra, the role works closely with sales, product, and external agencies to drive market growth and reinforce the company’s values.

Key responsibilities

• Define and implement brand positioning, visual identity, and communication guidelines.
• Develop integrated marketing plans and coordinate campaigns across offline and digital media.
• Collaborate with sales and product teams to align brand initiatives with business objectives.
• Monitor market trends, consumer insights, and competitor activity to refine brand strategy.
• Manage creation of marketing materials and supervise external agencies or vendors.
• Track brand performance metrics, budgets, and report on ROI.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field.
• Proven experience in brand management, preferably within manufacturing, FMCG or similar industries.
• Strong analytical ability to use data and KPIs for decision‑making.
• Excellent written and verbal communication with attention to detail.
• Ability to work on‑site in a fast‑paced environment and coordinate cross‑functional teams.

Required skills

• Data analysis and KPI measurement.
• Project management.