Marketing Officer

About the role

The Capital Group Ltd. is seeking a Marketing Officer to join its Accra office. In this full‑time position you will drive market research, shape marketing strategies and boost the company’s brand visibility across digital channels.

Key responsibilities

• Conduct comprehensive market research to identify trends and opportunities.
• Develop, implement and monitor marketing strategies aligned with business goals.
• Plan, execute and optimise social‑media campaigns on relevant platforms.
• Strengthen the organisation’s brand presence through consistent messaging.
• Collaborate with sales teams to create promotional materials and support product launches.
• Engage with internal and external stakeholders to promote services.
• Track and analyse marketing performance metrics to refine campaigns.

Required profile

• Strong background in marketing, market research and sales.
• Excellent communication and collaboration abilities.
• Proficiency in social‑media marketing and brand management.
• Demonstrated skill in data analysis and performance measurement.
• Bachelor’s degree in Marketing, Communications, Business or related field (preferred).
• Familiarity with digital marketing tools and platforms (a plus).
• Organised, time‑management oriented and able to handle multiple tasks.
• Innovative, team‑oriented mindset focused on achieving results.

Required skills