Brand & Store Manager

About the role

Nujani, an emerging Ghanaian lifestyle jewelry brand offering minimalist everyday stainless-steel fashion jewelry, is seeking a commercially minded Brand & Store Manager. The role combines brand growth and storytelling with hands-on retail store management. It is a full-time, on-site position in East Legon, Monday to Saturday, 9:00 a.m. to 6:00 p.m.

Key responsibilities

• Develop and run a quarterly brand-growth plan with target audience, positioning, campaign themes, partnerships and measurable outcomes.
• Keep the brand's visual and verbal consistency across store, Instagram, WhatsApp, website and customer communications.
• Run a rolling four-week content calendar, lead the sales/content associate, contribute creative work and make sure content is published on time.
• Build audience awareness and community through styling-led storytelling, organic content, measured advertising and selective collaborations, rather than relying on expensive influencers.
• Grow store, social-commerce and website sales while protecting pricing discipline, customer experience and inventory accuracy.
• Introduce permission-based customer capture, post-purchase follow-up and retention campaigns, and track repeat purchase behaviour.
• Supervise the team, schedules, training, merchandising, customer service and daily store controls.
• Track weekly results and present a monthly dashboard and quarterly KPI review to management.

Required profile

• Demonstrable experience building or growing a consumer, fashion, beauty, accessories or lifestyle brand, with examples of strategy, campaigns and results.
• Strong brand judgment: positioning, creative direction, storytelling, content planning, community and customer retention.
• Ability to interpret Instagram/Meta and sales data and improve campaigns based on evidence, not vanity metrics.
• Practical retail leadership, merchandising, stock discipline and customer service skills.
• Comfortable creating some content personally and managing a content-oriented sales associate.
• Organized, proactive and self-directed, able to keep a reliable campaign calendar without prompting.

To apply, submit your CV, examples of brand-building work (campaigns, content or portfolio) and a short note on how you would help Nujani become a recognizable everyday jewelry brand in Ghana. Shortlisted candidates complete a practical exercise.